Walmart Launches Bitcoin & ETH Trading in OnePay App for Shoppers

Walmart’s fintech arm OnePay, launched in 2021 with Ribbit Capital, now lets users buy, sell, hold and convert Bitcoin and Ethereum directly in the app, powered by Zerohash infrastructure. Shoppers can instantly swap crypto gains to cash for Walmart store/online payments or card balances, bridging digital assets with everyday retail for over 150 million US customers weekly. This follows October 2025 reports of the rollout and marks mainstream adoption amid competitors like PayPal and Cash App, though direct in‑store BTC scanning remains unconfirmed. Source: CryptoNinjas

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